Why LED Trucks
Benefits Of Digital Mobile Billboard Advertising Campaigns
Why Choose LED Trucks
- Mobile trucks generate 2.5 times more attention vs. traditional billboards
- 98% of in-car audiences indicate they noticed truck-side ads
- Mobile billboard advertising generates between 100,000-300,000 daily vehicle impressions
- Two-thirds of motorists have a favorable opinion of companies putting graphics on their trucks
Efficiency and Lift Studies:
- OOH outperforms CTV and digital in ad awareness, brand favorability, and purchase intent.
- Delivers a 13.3% lift in ad awareness, higher than digital, TV, and CTV.
- OOH matches the impact of linear TV but at a more efficient price point.
- Proven to fill gaps where digital falls short, as audiences move toward ad-free streaming.
Influence Online Actions:
- 66% of people take action on their smartphone after seeing an OOH ad, including searching for the brand online or making a purchase through an online store.
- 74% of people who visit a business after seeing a directional OOH ad made a purchase.
